WHAT TO DO BEFORE LINK BUILDING
You might think that your website is not perfect in comparison to so many professional ones out there on the internet.
Your’s might have a lot of broken internal links, many pages with slim content & maybe way too many pages without the usage of canonical tags.
In the world of SEO, you must give priority to on-page SEO to Off-page SEO before you try to build links.
The reason behind that is there is no point in building links to a website that is not perfect.
I would suggest you perform a technical SEO audit before beginning the link building the strategy.
You’d want to fix the on-site SEO problems before starting the off-site.
FIND THE TOP RANKING PAGES:
You could use Google’s Search Console which is completely free to find the top ranking pages with low click-through rates.
To get those results, Under Search Traffic click on Search Analytics and sort by high clicks.
Then you need to find the top performing pages in terms of bunce rate and average time on site by clicking on Landing Pages under Site Content in BEHAVIOR section.
FIND 404 PAGES:
Next, you could use Screaming Frog to crawl your website to find 404-page errors.
You could then plug these 404 error pages into MOZ to check whether there are any high-quality links pointing to these 404 pages.
Then do the same to your competitor’s website by crawling their website & check for high-quality links. If you could find any quality links, use the Wayback Machine to check what content was on that page previously.
If the quality of the content is good then you should think about recreating that content as your own by reworking on it and request for links to the people who are linked to your competitor’s broken page.
You will definitely benefit from building links to your site with perfect on-site SEO.
SEO will help your site perform better and in doing so you could extract maximum performance out of your links.
For a site with perfect on-site SEO, it should have a clean site structure.
The understanding of traffic flow inside your website is a very key element for internal link placements.
USEFUL TOOLS NEEDED:
AHREFS ( or MOZ)
GOOGLE SEARCH CONSOLE